Best ideas for growing your e-commerce site

It takes more than offering great products to get people to actually buy them. A number of factors can get in the way of e-commerce growth, tough competition and low customer awareness being some of the biggest. On the positive side, when you know exactly what you should keep in mind and do in order to increase your sales, it’s just a question of making it happen. 

For this blog post we’ve reviewed some of the popular recommendations for growing e-commerce business and combined them with our own knowledge and years of digital marketing experience. Whether you are a start-up or an operating business, these ideas might shed some light on what to do if your sales are not as high as you would like them to be.

Evaluate your traffic

How many people visit your site every day? This is the first question you should answer to get an idea of why you have as many or as little sales as you do. Latest research on retail conversion rates found that only 3-4% of your site visitors will actually buy something.  If the average amount of visitors to your site per day is somewhere around 20-50 people or less, you know that you simply do not have enough views to expect a large number of sales. 
Once evaluated, think about how you can attract more visitors. Social media, back links, publicity, advertising, etc. – choose any, or test how each of these channels affect your traffic and stick with the ones that work for a longer period. 

Understand your market

Take your time to think about what kind of audience you are targeting because this will help you decide on the best marketing strategy. For example, if you are selling women’s clothes, remember that the majority of Pinterest users are female, with fashion being one of the most popular Pinterest topics. 2015 stats showed that 53% of pinners made a purchase online after seeing a product on Pinterest. Instead of investing your time and efforts into marketing your products on each and every channel, be smart and do your research first to find the channel that can get you ahead. It is also important to know how many potential customers you can have. You might want to check out social media activity of some of the most successful competitors to get an idea of what is achievable.

Embrace social media

A huge amount of traffic to your site can be driven from social media pages. Remember that Instagram is a great marketing tool not only for visual industries. Even if you aren’t selling something that has a great visual impact, as long as your page is interesting and useful you will always find your fans. Post pictures of how your products are made or create some tips for your customers, and most importantly – engage with your followers to show them that you truly care. 

Think of user experience

Make sure your website makes the shopping experience easy and enjoyable. Try to think of yourself as a customer browsing through your store. Are product images good enough to give a clear idea of what you are buying? Is there a detailed description for each item? What is the delivery cost and return policy? Is it easy to navigate through the site on various devices? These are just some questions to start with.

Be attentive

When you focus on reaching out to new customers, do not forget about the existing ones. Every time someone makes a purchase, treat them with care. This is especially easy to do when you are a start-up and do not yet have a large number of orders. Try packaging inserts – it can be anything from a product sample to a small relevant present. If your service exceeds customer expectations, they are more likely to buy from you again, recommend you to their friends and share their experience on social media.

These are just a few general thoughts on growing your e-commerce business. Good SEO and monitoring Google Analytics will make an even bigger difference. The best strategy, however, will always depend on your industry, the specific products you sell, your USP, business values, etc. We would be happy to help

Using Cinemagraphs in content marketing

Cinemagraphs are still photographs in which a minor and repeated movement occurs. Published in either animated GIF format or as video, they give the illusion that the viewer is watching a video. However, as many stunning cinemagraphs across the internet show, the creativity in how those single elements are chosen and exploited is what makes them so interesting and watchable.



Produced by taking a series of photographs or a video recording, and, using image editing software, compositing the photographs or the video frames into a seamless loop of sequential frames such that motion in part of the subject between exposures (for example, a person's dangling leg) is perceived as a repeating or continued motion, in contrast with the stillness of the rest of the image.

The term "cinemagraph" was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011.

In December 2014, the United States Trademark and Patents Office awarded the trademark for the term "cinemagraph" to Flixel Photos, Inc., a Canadian software manufacturer.

So why and how can they be used in content marketing? In 2015 Instagram /Facebook introduced new video formats for their respective platforms. Of course Facebook has for a long time been able to post videos, but the new addition was 7 second profile videos and with Instagram, 15 second post videos. Cinemagraphs are effective in these kind of social media spots because of the looping nature of the static post or profile picture. To play a video can look great, but hair blowing in the wind on a profile picture made as a cinemagraph arguably does more to impress.

Whatever your business or niche, a cinemagraph can add a bit of cool to your social channels, by picking out the specific element that will catch the eye and surprise, mesmerise or interest your viewers. There is also something quite satisfactorily artistic and personal about the way they are made.

Some great examples can be seen here: