Web development and marketing

Panzer Models are a new business, selling high quality kits and accessories to a wide customer base, specialising in 1/35 scale models and figurines. The Panzer Models team asked Article to help ensure that they would be able to show off their products in full glory, make their website and e-commerce functionality available on any device and guarantee a good user experience at all times.



This is an active site with a large inventory. We not only assist with the development of the site and integration into Shopify, we also helped set up products, collections, the blog and the back office functionality in shipping, marketing and other details.


In addition to the website development, we added our help with content decisions and implementation to maximise the SEO potential. We also set up and now run Facebook and Instagram accounts for Panzer Models. Carefully selected regular posts and engagement with potential customers have allowed us to grow the Instagram following to over 9,000 in the first year, and the number of page likes on Facebook page has reached more than 3,500.