Thought leadership Direct Mail piece
In order to create a compelling direct mail piece for the clients and potential clients of PFM, we started off by researching the best practices in social media management and evaluating multiple studies on the subject. Based on this data we then chose 20 tips and wrote the final copy around them including the most recent stats.
At the design stage, we decided to create a 16 page concertina style brochure that has a card sleeve, designed to attach without the need for glue. Overall we wanted the document to tie in with the topic of sea as does the name and website of Pilot Fish Media, hence the title "Diving the Depths" and some elements of style and imagery.